Downloadable Tools

Valuable Customer Interviews

Audio Program on Interviewing Customers

Mitch asked Bayard the following questions during this interview:

1. How do I ask a question to get the real reason the customer did what they did? Or how do I get deeper with them?
2. How do we get the customer to understand that we are really trying to be of help?
3. What questions should you ask about maintaining or increasing future business?
4. How do you interview lost or past customers differently than current customers? And is it even a good idea to interview these people?
5. Can we learn how customers view our website and its usability via an interview?
6. How do I construct questions to achieve my interview goals?
7. What kinds of questions should I ask?
8. What "level" of person is required to do these interviews successfully?
9. How do we actually begin the interview to get the interviewee comfortable?
10. Can I make changes during the course of the project in terms of questions, order, approach, etc.?
11. Should I send my questions to the interviewee in advance?
12. How do I ask questions without being invasive and how many questions can I ask?
13. What is the most important thing for you to remember during the interview?

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