The starting point for this resource guide begins after you've decided to conduct a customer survey
of some type, for whatever reason. You could be doing a customer sastisfaction, voice of the customer, or lost business
survey for example. The focus of this resource guide is about helping you to become an accomplished, effective
listener and interviewer, either by telephone or face-to-face.
This resource guide is about helping you — personally — to
get started with your interviews and to conduct them with confidence, with poise, and with requisite skills to draw out
the most complete response from the interviewee. Although practice does improve performance, you do have to start
somewhere; this guide is the beginning.
This practical and authoritative guide is about how to prepare and ask the right
questions so you learn what is really important from your interviewees. While it is not possible to give you a list
of questions to ask becuase they are dependent on your purpose and focus, this guide will give you want you need to construct
a useful question set and struture your interview process so achieve your desired result.
The author has spent over 17 years interviewing people for business-oriented reasons.
He has condensed his experience into this practical, useful guide to help you get it
right the first time.
$49.00 100% moneyback guarantee*
Audio Program on Interviewing Customers
by Bayard Bookman & Mitch Goozé
This audio program is an hour long interview of Bayard Bookman by Mitch Goozé on the topic of interviewing customers.
Bayard has been doing customer interviews for Customer Manufacturing Group customers for over 17 years. He has a wealth
of experience in understanding how to get true value and information from customer interviews. During this interview with
Mitch, Bayard shares in-depth knowledge on how to successfully interview your customers.
This self study program is so good and so comprehensive that when we found out Phil and Nikkea were developing it
we cancelled our plans to create our own to just offer their's. It's that good.
If you're ready to really get
great at understanding your customer's view points, whether for sales, marketing, or customer service reasons,
this program will get you there. It contains CDs and workbooks designed to make sure you learn what you need to know
to interview your customers successfully.
$597.00 shipping included 100% moneyback guarantee*
*All of our products come with a 100% money back guarantee. Since you can't see them until you buy them, that only seems fair. We try to give you a good description of the ebook, but if for any reason, once you read it, you aren't satisfied, we'll issue a prompt refund to your credit card. Obviously we cannot guarantee the efficacy of any of the content of any of the publications or products on this site for your particular situation. Whether they are appropriate for your situation is for you to decide. (Legal disclaimer ... done)
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Santa Clara, CA 95054-1529 *
Phone: (800) 947-0140 *
Fax: (408) 727-3949 *
info@customermfg.com The terms Customer Manufacturing, System for Manufacturing Customers, and System to Manufacture Customers
are registered trademarks
