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Newly Released White Papers
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These white papers were actually released in early 2009. The later 2009 white papers and those released in 2010 are only
available to subscribers to our Customer Manufacturing Updates. You can subscribe free by using the button in the left column.
Otherwise the second six months of 2009 white papers will be posted here after July 2010.
Innovation Culture
Over-arching cultural frameworks and strategic guideposts help establish the foundation for an innovative culture. The eye-opening
study on innovative best practices by the American Productivity and Quality Center in collaboration with IBM Corporation
provides the above statement as the most significant key finding of this industry-wide survey. This paper looks at the importance
of "company culture" on innovation.
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Marketing Stimulus Package
If you want to stimulate your top-line you need to make the best investments possible in those activities designed to
drive the top line. Even in a tough economy, people and companies are still buying. You need to get your unfair share. And
you need to do it as effectively and efficiently as possible. This paper looks at how to select between the many options
you have to invest in marketing activities to drive your business. We also provide you a simple tool to help you in the
decision process.
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Six Weapons of Influence
Why do people say yes? Why do they comply with your requests? People often say yes or agree with our requests "automatically"
out of mindless compliance. In other words, they are frequently willing to say yes without thinking first. Some people are
better than others at getting people to do what they need and want. They are more persuasive. Why is that? Perhaps because
they understand and practice the six weapons of influence discussed in this paper.
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