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Lean Marketing/Sales Workshop
Denver, CO
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What's This Workshop About
Toyota became agile and very competitive by adopting and perfecting a concept that has come to be called Lean Thinking —
a business practice that has proven to be sustainable and useful; it also symbolizes a profound change in business culture.
By showing you how to apply the concepts of Lean Thinking to marketing and sales processes, this workshop provides you with
a unique and powerful new perspective to improve top-line results. This innovative workshop is
specifically designed to help you improve your marketing and sales results; it will help you identify the problems and waste
keeping you from being efficient and will assist you in improving your existing processes.
Lean Marketing is really a simple concept based on process. Improve the process and the process will improve your
outcomes. The challenge to become more efficient and effective is driven by the competitive mandate to “do more with less.”
The only way to accomplish this objective is to better utilize the resources available to you.
Lean Marketing teaches you a straightforward methodology which clearly identifies your barriers to success. To gain the
most from this workshop, we recommend 3-5 attendees from each company (your monetary investment is the same regardless of the number of
people who attend from your company ... up to five).
By the end of this course you will have been shown:
- The application of process management principles to marketing and sales processes
- How to incorporate these principles into small projects or large cross-functional marketing and sales initiatives
- How individually you can make a difference with the ideas and techniques from this workshop
- What makes Lean Thinking work; how to use it in the marketing and sales areas your company ... the next day
- How to incorporate this leading-edge concept and turn it into a standard operating practice
- How to use the concepts to improve results ... now
Who Should Attend
This workshop is for companies, divisions of companies, and departments within companies that are ready to move beyond gut feel and guess work as the primary
driver for marketing and sales decisions. If you're ready to change how you manage marketing and sales to get better and more
predictable top-line results, then this workshop is for you.
We recommend that you bring 3-5 people from your company, division or department (it's the same price whether you have one person or five) because
you can work on real company issues during this workshop.
This can include marketing people, sales management people, finance people and of course, general managers. All should find value in what this workshop offers.
If no one will come with you, we will make sure you are in a workshop
with others who come alone so you can still learn lots that you can go back and apply to your company.
What Other Attendees Have Said About This Workshop
- "Takes the grey area of marketing and clarifies it into an understandable process."
- "Very good process engineering that many companies should adopt."
- "A great introduction and use of exercises to lift the veil on marketing process improvement."
- "Super for sales, marketing, and related executives and managers to attend together."
- "The message hit home, off to begin constructing my process maps."
Where and When
The Denver, CO workshop was held Friday, March 28, 2008. If you're interested in attending the next time we are in Denver (probably in 2009), you can indicate your interest
and we will contact you once we schedule a date.
What's The Investment
There are three investments:
- The one day that you and your people are not at work doing whatever it is you would have done that day
- The change(s) you will need to accept to make what we are going to teach you work in your company
- $1,900 per company, for up to five people. If you want to bring more than five people, let us know when you sign up and we will advise you if we can handle it and what the additional investment will be.
Indicate your interest in attending the workshop.
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