Sales people face the dilemma of needing to stay in touch with prospects and
customers and not having the time it takes to do it effectively. How can you tell
if a prospect is "worth" staying in touch with, and even then, how can you be in
touch at the right time, without being a pest?
This e-book shows you how to stay in touch efficiently and effectively.
It discusses (with examples) methods to stay in touch and the effective use of
automation tools to facilitate the process. Whether you are a sole practitioner,
or part of a team, this e-book gives you ideas that work for prospects and customers.
Creating And Communicating A Memorable Marketing Message
by Sam Silverstein
To be successful in business you must be able to create and communicate a memorable marketing
statement.
You are at a business function and you see that prospect that you've been hoping to run into
for several months. Oh my gosh! He's walking right towards you. What should you say?
What should you communicate? Do you talk about the weather?
If you can't deliver a memorable marketing message in under 15 seconds (mine takes
less than 8.5 seconds) then you're in trouble. You may only get one chance to get
someone's attention. Your initial marketing message must be good enough to get the
instant attention of your prospect and have them wanting more.
Are you tired of being all things to all people? Do you find that
you are spread too thin because you try to offer too many products and services?
Most businesses fail because they try to be things they aren't, they don't understand the
real value they deliver, and they don't focus on who they should be delivering that value.
This ebook can help you develop a killer marketing statement, one that your prospects and
clients will remember and share with their friends and associates. Step-by-step it
guides you through this proven process. We’ve helped thousands of companies develop
their memorable marketing message, and I've put the best of what I know into this ebook to
help you too.
Imagine being able to clearly and concisely tell what you do and who you do it for.
Now imagine being able to do that in under 15 seconds. And, with a little work and practice you'll
probably be able to grab someone's attention in under 9 seconds! It's not about the products
and services you sell. This ebook teaches you how to identify the inherent value you deliver
and communicate it in a way that will have your prospects begging for more information.
Creating And Communicating A Memorable Marketing Message
will show you all the steps, how to use your new marketing message,
and help you gain focus in your business. All this can happen today
by downloading and reading this "to the point" book.
$17.97 100% moneyback guarantee*
No Sweat Interviewing
New Third Edition released September 2009
by Bayard Bookman
The starting point for this resource guide begins after you've decided (or your client has) to conduct a marketing-oriented survey
of some type, for whatever reason. The focus of this resource guide is about helping you to become an accomplished, effective
listener, a special purpose interviewer, either by telephone or face-to-face.
This resource guide is not about survey purpose, design, content, analysis and the like. It is about helping you — personally — to
get started with your interviews and to conduct them with confidence, with poise, and with requisite skills to draw out
the best possible response from the interviewee. Although practice does improve performance, you do have to start
somewhere; this guide is the beginning.
This practical and authoritative guide is not about the questions you ask, it's about how to prepare and how to ask these
questions so that you learn what is really important from your interviewees.
The author has spent over 17 years interviewing people for marketing oriented reasons.
He has condensed his experience into this practical, useful guide to help you get it
right the first time.
$50.00 100% moneyback guarantee*
Audio Program on Interviewing Customers
by Bayard Bookman & Mitch Goozé
This audio program is an hour long interview of Bayard Bookman by Mitch Goozé on the topic of interviewing customers.
Bayard has been doing customer interviews for Customer Manufacturing Group customers for over 15 years. He has a wealth
of experience in understanding how to get true value and information from customer interviews. During this interview with
Mitch, Bayard shares in-depth knowledge on how to successfully interview your customers.
*All of our products come with a 100% money back guarantee. Since you can't see them until you buy them, that only seems fair. We try to give you a good description of the ebook, but if for any reason, once you read it, you aren't satisfied, we'll issue a prompt refund to your credit card. Obviously we cannot guarantee the efficacy of any of the content of any of the publications or products on this site for your particular situation. Whether they are appropriate for your situation is for you to decide. (Legal disclaimer ... done)
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