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Marketing/Sales Alignment Assessment
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The disconnect, some call it war, between Marketing and Sales exists whenever the two functions exist in a company and at least
one person works in each department. To the best of our knowledge this "problem" has existed for many decades and has shown no
sign of remission despite many efforts to find a cure.
Is that because Sales is from Mars and Marketing is from Venus? Perhaps
it's just a law of nature? We think no on both counts. We believe that taking a process approach to understanding the disconnect
between Marketing and Sales can get to the root cause problem and allow you to fix it.
The Marketing/Sales Alignment Assessment takes a unique, process-based approach to helping you get to the real issues.
The questions asked in this Assessment are comprehensive in nature and will require that you have an involvement in the Marketing
or Sales function or you will not be able to answer the questions well enough to receive a valid report.
The total investment for this assessment and the written report is $197, payable after you have answered the questions.
No strings or hidden charges are involved. And besides, once you see how effective this assessment tool is, you may be impressed
enough to want to do more with us.
This assessment is only as accurate as you are honest with your answers. If you want a valid report, be brutally truthful
with your answers.
There are two assessments:
The first is for companies that are involved in a complex sale. That is usually business-to-business (B2B) focused. If the ultimate user of your goods
or services is sold via a multi-step sales process that involves and opportunity pipeline, then you should
take the B2B Marketing/Sales Alignment Assessment
If your company's products or services are used by consumers (even though they may be bought through channel), or are a
so-called one-call close, then you should
take the B2C Marketing/Sales Alignment Assessment
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