on Your Road to Customer Manufacturing
Low Cost Process Assessments
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Jeff Krawitz combines his twenty-plus years of corporate experience in marketing and sales with an
engineer's perspective to enable him to quickly assess a client's Customer Manufacturing
System. Augmented by his mentoring and training talents, Jeff provides clients with a broad spectrum
of valuable resources and expertise.
In addition to managing client relationships for the Customer Manufacturing Group, Jeff oversees the
training components associated with many Customer Manufacturing System installations. He
also applies his in-depth knowledge of sales channel distribution to help clients refine the Customer
Development element of their System to Manufacture Customers. A dynamic speaker and presenter, Jeff is also an invited
expert to speak at company meetings and association events.
During Jeff's sixteen years with Advanced Micro Devices (AMD), a leading semiconductor manufacturer,
he was responsible for numerous activities within marketing and sales. Progressing from field sales
engineer to area distribution manager, he developed a working knowledge of sales from multiple points of
view, including major accounts, manufacturer's reps and distribution/channel sales. In marketing, he has
both product and channel marketing management experience that includes extensive knowledge of the
industrial distribution channel from both the manufacturer and the distributor perspective.
As Senior Partner and founder of Sales R&D, he helped clients to develop selling technologies and
processes consistent with their customers' buying patterns, a concept also embodied within the Customer
Manufacturing System.
Jeff received his M.B.A. from the University of Pittsburgh and his B.S. in Electrical Engineering from
the University of Illinois. He is currently an Adjunct Professor at Columbia University's Graduate School
of Business and the Stern School of Business at NYU. Previously he taught at the California State University on the San Jose and Hayward campuses,
and at the Leavy School of Business at Santa Clara University. Jeff has also been a periodic guest lecturer
at Stanford University.
e-mail Jeff
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