on Your Road to Customer Manufacturing
Low Cost Process Assessments
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Marilyn Tahl brings a distinctive, holistic approach to customer experience for the Customer Manufacturing Group. She
helps companies achieve their business objectives for websites and marketing by helping them focus on how to meet
customer needs and provide the element of customer delight that translates into bottom-line gains. She provides powerful
insights that not only help customers understand which areas to focus on, but also how to effectively execute in those
areas. These areas may be customer-facing, internal-facing or both.
Focusing on the web, Marilyn has helped companies such as Hewlett-Packard, Intuit, Lucent, and Space Systems/Loral
develop effective and user-centric inter-, intra- and extranet sites. She has applied her knowledge and talents on
projects as diverse as Hewlett Packard's consumer-focused website, a major movie rental provider's kiosks, and web-based
SEC-compliance software applications. Marilyn is also adept at Section 508 accessibility and its implications for
marketing.
With more than 25 years experience, Marilyn can apply a powerful array of skills to solving client problems. These
include user research, information architecture, interaction and interface design, branding and messaging creation,
governance modeling, process design and team facilitation. With a background as a multi-channel creative director, she
helps companies capitalize on the strengths of each marketing medium, and leverage appropriate messaging extensions and
overlaps, including social media.
Marilyn is also a strong process advocate and adept facilitator. While managing a company-wide Process Improvement
initiative at Space Systems/Loral, she provided training and facilitated critical teams, realizing significant
bottom-line savings. She is able to bring diverse groups together to achieve what the individual groups could not and is
excellent at bridging the gap between marketing and engineering.
An expert in creating company-specific web governance models, Marilyn is effective at driving consensus by keeping
stakeholders focused on the customer and the user, not on the technology or the medium.
Marilyn's clients benefit from her out-of-the-box thinking and the intense curiosity that informs it. A solid strategic
thinker, she excels at making strategies actionable and action plans successful.
Marilyn holds a BA degree from Stanford University
e-mail Marilyn
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